Novawise Inc. is a privately held corporation based in Halifax, Nova Scotia, Canada, formed in 2010 by former executives in the pharmaceutical and enterprise software industries.
Novawise’s CRM solution collects data from sales reps in the field, allowing them to question potential purchasers and report back with the results. The system then analyses the data in reports for managers, and is flexible enough that managers can rewrite the questions while the sales people are out on their calls.
Originally designed for the pharmaceutical industry, the team has enhanced the software so it is now applicable to other industries, especially those with strong regulatory oversight, including telecommunications and the oil industry.