Adventus Interactive Inc., established in 1996, is recognized as a field leader and has developed “Best in Class” music education software that is the cornerstone for a new distribution model. Their mission is to become the worldwide leader in delivering affordable interactive music learning to children and adults that stimulates both music and general education. In 2007, Adventus developed a new channel strategy aimed at distributing its music software through after-school classes around North America. The strategy was tested in two regions with excellent results and Adventus is furthering this channel strategy broadly throughout North America.